Reservations and Actual Seating
The manager sees table capacities, reservation lengths, and the waitlist. Before releasing a canceled booking, staff check whether another guest is already confirmed for that time.
Custom Development
CRM for Restaurants and Cafés
When reservations come in by phone, through the website, and in person, hosts need a single view of seating. We’ll build a CRM to manage reservations, communicate with guests, and follow up on feedback after each visit.
Where Arrangements Get Lost Between Booking and Seating
- Reservations spread across notebooks, messaging apps, and phone calls lead to double-booked tables and disappointed guests.
- Regular guests go unrecognized. The server may not know that Oleh avoids spicy food or that Maryna always asks for a window table.
- Blanket promotions and discounts eat into margins without giving guests a reason to come back.
- After the visit, the restaurant may not learn what worked and what didn’t until the guest posts a negative review online.
- Dining rooms are empty on weekdays and fully booked on weekends, with no way to spread demand across the week.
Floor Plan, Guest Profiles, and Feedback
These modules can be included in the project. We’ll agree on the scope and workflow rules after reviewing your processes.
Visit History and Guest Preferences
The manager records only relevant service notes and the agreed contact channel. The next shift sees the information it needs to serve the confirmed booking.
Handling Guest Feedback
A complaint can be linked to the visit, the shift responsible, and the response. Managers see open cases and recurring reasons for complaints.
Additional Features
- Targeted Campaigns
- Send weekday lunch offers, seasonal menus, and wine evening invitations to guests interested in them.
- Collecting Feedback
- A short post-visit survey lets staff respond to negative feedback before it appears on public review sites.
- Analytics
- Track the most profitable hours, promotion performance, repeat visit frequency, and each guest segment’s contribution.
CRM Workflow Examples
How teams can divide responsibilities and handle exceptions after rollout.
More Guests Are Joining a Reserved Table
During the call, the host checks the next reservation time and whether the adjacent table is available. The manager approves the seating change and informs the team.
A Guest Raises a Concern After a Visit
The manager links the message to the visit and assigns someone to respond. The supervisor can see whether the case is closed and what resolution was agreed with the guest.
What to Include in the First Release
Describe the floor plan, how tables can be joined, seating durations, and waitlist rules. Hosts manage reservations, shift managers approve exceptions, and access to guest contact details for follow-up is defined separately. If the CRM needs data from the existing POS system, establish how it will receive it.
Once we agree on the requirements, we design the screens, build a pilot, and try it against the agreed use cases. We plan the rollout and follow-on modules with your team.
Discuss the First PhaseDevelopment FAQ
Can We Take Reservations for Large Parties and Private Rooms?
Yes. The reservation can record the party size, area, agreed tables, and setup time. Deposit terms can be kept in a separate field under the venue’s rules.
Do We Need to Replace the POS System to Run a Loyalty Program?
We’ll identify the data needed to confirm a visit or award points. If the POS can provide that data, financial records can stay in the existing system.
Let’s Discuss Your CRM
Tell us your industry, describe one process you want to automate, and let us know which tools your team already uses.