Custom Development

CRM for Insurance Agencies and Brokers

Before a renewal, brokers need to see what is insured, the current policy terms and what has changed since last year. We’ll build a CRM that brings insurer quotes, policies and servicing tasks into the client history.

When policy renewals depend on the broker remembering

  • A policy expires without a reminder, and the client buys from whoever reached out first.
  • One client’s motor, health and property policies are tracked in separate places.
  • A new car, child or home goes unnoticed while the client’s coverage needs change.
  • When an insured event occurs, the client is anxious and the agent can’t quickly access all documents and statuses.
  • Insurer quotes are hard to compare and explain.

The broker’s workflow from inquiry to policy renewal

These modules can be included in the project. We’ll agree on the scope and workflow rules after reviewing your processes.

Policyholder inquiry and quote versions

The broker records requirements, quotes received and the selected option with its date. The CRM can track deadlines for documents and insurer requests.

Quote comparison

The broker compares validity periods, coverage and exclusions from insurer documents. The agreed option stays in the inquiry history.

Claim inquiry status

The broker records documents received, the forwarding date and the next contact. The insurer provides the decision and payout terms.

Additional Features

Reviewing insured items before renewal
The broker can send the current policy schedule to the client for confirmation. If the list has changed, the manager marks additions and removals and prepares the insurer request. The record shows which version was used for the quote.
Tracking replies from multiple insurers
The broker can track each insurer’s request status, reply date and document link. If a quote expires, the broker checks whether it still applies before discussing it again with the client. Unconfirmed replies stay in the work queue.
Reconciliation of policy commissions
Finance can match insurer statement lines to policies and agreed commission terms. When a policy changes or is cancelled, prior records remain available for reconciliation. Discrepancies go to the assigned broker.

CRM Workflow Examples

How teams can divide responsibilities and handle exceptions after rollout.

A business client’s vehicle fleet changes

The broker verifies which vehicles were added or removed. Renewal quotes use the updated schedule while retaining the policy history.

A claim inquiry is missing supporting evidence

The agent sees which document the client still owes. Upon receipt, the agent updates the document pack status and records the handoff to the insurer.

What to Include in the First Release

We’ll start with one line of insurance and agree on insured item fields, reminders and the register data. The broker prepares quotes, an administrator checks active policies, and a servicing specialist handles assigned inquiries. We’ll check early termination and changes to insured items.

Once we agree on the requirements, we design the screens, build a pilot, and try it against the agreed use cases. We plan the rollout and follow-on modules with your team.

Discuss the First Phase

Development FAQ

How do we compare insurer quotes with different terms?

The CRM can store quote validity, key limits, deductibles and document links. The broker verifies the terms before sharing options with the client.

Can we manage claim notifications?

A claim inquiry can list the documents needed, the owner and the handoff status. The insurer’s decision is recorded when received.

How do we migrate active policies and open renewal requests?

We’ll match policy numbers, insurers, clients and policy periods. The broker will check open requests and the latest quote versions on a sample. We’ll reconcile documents against the source the team uses.

What determines the scope of an insurance broker CRM?

We’ll review one renewal cycle and the handoff of a claim inquiry to an insurer. The estimate depends on policy data sources, the number of approvers and available ways to exchange statuses. We’ll check what information the broker can receive from the insurer.

Let’s Discuss Your CRM

Tell us your industry, describe one process you want to automate, and let us know which tools your team already uses.